Echo overviewECHO / Connected workflows

Connect the conversation to how your business works.

An answer is more valuable when it leads somewhere. Bring approved business information and scoped actions into Echo through integrations designed around your workflow.

EXPLORE THE EXPERIENCE
03 / Connect

A conversation becomes useful work.

Your voice. Your knowledge. Your way of working.

Example workspaceWeb chat
Prepared for your team

Return request

Item
Jacket
Reason
Size exchange
Next step
Service team review

Connected actions are scoped during setup. This example sends nothing.

Illustrative product experience · example data · no live actions

WHY IT MATTERS

From a customer question to the right information, a prepared request or a permitted action in your systems.

01

Give answers business context

Connect permitted information from CRM, ERP, orders or ticketing so the agent can work with the context a request requires.

02

Define the action, not just the reply

Scope what should happen before, during or after a conversation, from looking up a record to preparing a request for review.

03

Build around the tools you use

Our engineers assess APIs and available tool connections, including MCP where suitable, then build and test the agreed integration.

Inside the experience

See how it comes together.

Explore the configuration and decisions behind a useful conversation. Each step shows what you control and how it helps your customer.

Make the next step part of the workflow.

Connect the conversation to the systems where your business operates. Let configured tools retrieve permitted information, create records or complete approved actions. Keep exceptions and business decisions with the right people.

echo / Connected actionsProduct illustration
ConversationCustomer request
Scoped accessPermitted data & actions
Business workflowRequest ready for review
System categoryOrders and customer service
ActionPrepare a return request
TimingAfter the required details are collected
Configured for your business scope01 / 03
Step 1

Choose the business action

Start with one job: find permitted order details, prepare a support ticket or create a sales enquiry. Define what should happen before, during or after the conversation.

System categories describe integration possibilities, not a list of preinstalled vendor connectors.

A conversation that reaches a useful business step, with the right permissions.Explore all Echo capabilities
WHERE TO START

Make it part of your day.

Workflow ideas to configure around the knowledge and systems you use.

From enquiry to CRM brief

Capture the stated requirements and create an agreed record through a configured CRM connection.

Explore it with AI

From order question to service request

Read permitted order details and prepare the next service step, while keeping refunds or exceptions within your approval process.

Explore it with AI

From conversation to operational follow-up

Pass the agreed conversation details to a ticketing or operational workflow so the responsible team has a clear request to review.

Explore it with AI
Before you begin

Good questions deserve clear answers.

From voice and knowledge to integrations and launch. These are the details that help you choose a useful next step.

Talk through your idea with the Echo guide
01

Do you have a ready-made connector for every system?

We assess the systems you use and scope the right connection. Availability depends on your APIs, access and workflow requirements; an integration is confirmed when it has been configured and tested.

02

Can your team build the integration for us?

Yes. Integration engineering is part of the work available through enablement. We agree the scope and required hours with you, including any dependency on your system provider.

03

How do we control what the agent can do?

We define permitted data, actions and approval boundaries for each integration. The workflow should also tell the agent when to stop, explain the issue or prepare it for a person.

04

Can Echo connect to our CRM, ERP or ticketing system?

These are supported integration categories to scope with our engineers. We review the target system’s APIs or tool access, required fields, permissions and approval points. The result may be a configured connection or custom engineering, depending on your workflow.

05

Can the agent make changes in business systems?

Configured actions can be part of the workflow before, during or after a conversation. We define exactly which reads or changes are permitted, what identity checks are needed and which actions need a person’s approval. A script alone does not connect a system.

Your launch starts here

You know your business. We help with the rest.

You do not need to prepare everything alone. Use this checklist to see what you already have and where our setup team can help.

0/ 6

items you marked ready

A local planning checklist; nothing is submitted.
01

One job worth doing first

What you bring

Five questions customers really ask, the audience and the outcome you want.

How we help

We define the agent’s role, the first workflow and how to judge whether it works.

Example: explain returns and prepare a service request.

02

Information your team approves

What you bring

Product descriptions, policies, service instructions and a person who owns each source.

How we help

We organise the agent’s knowledge, clarify boundaries and test missing information.

Example: current policy, exclusions and who approves exceptions.

03

The channel and conversation

What you bring

Your first channel, the languages customers use and the tone you want them to hear.

How we help

We configure the entry point, greeting and available voice or messaging settings.

Example: Arabic and English website chat, then a phone workflow.

04

The system behind the request

What you bring

The tools involved, a system owner and the specific information or action needed.

How we help

We scope permissions, identity checks and the connection or engineering required.

Example: read an allowed order status; prepare a request for review.

05

People and decision points

What you bring

Who owns enquiries, who replies to exceptions and what a person must approve.

How we help

We map the messaging takeover, team responsibilities and follow-up process.

Example: AI explains policy; the service team approves the refund.

06

Real questions to test together

What you bring

Typical enquiries, difficult cases, product names and examples in your launch languages.

How we help

We test the whole journey, review responses together and agree the first release.

Example: a normal request, missing knowledge and a rejected system action.

Let’s start with one useful workflow.

Setup teams are available 24/7. Engineering work and enablement hours are scoped to your plan and workflow.

YOUR PATH TO LAUNCH

Make it yours.
With us beside you.

Explore the platform yourself, or work with our team on your first workflow. You don’t need to have every answer before you start.

EXPLORE THE PLATFORM

Start your Echo workspace.

Get to know agent configuration, knowledge and channels. Choose a focused use case and begin shaping your agent.

  • A voice and personality for your business
  • Knowledge and instructions for your agent
  • A clear starting point for testing
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WE HELP YOU LAUNCH

Bring the challenge. We’ll help set it up.

Our 24/7 setup teams help with knowledge, languages, channels and the integrations your workflow needs.

  • Shape a useful first workflow
  • Configure knowledge, channels and connections
  • Test scenarios and refine the experience
Explore managed setupAnnual enablement hours follow your plan; launch scope is agreed with you.
EXPLORE THE POSSIBILITIES

Go deeper into what matters.

01

Customer support

Less time repeating the basics. More attention for the conversations that need your people.

02

Sales conversations

A better starting point for sales: what the customer needs, why it matters and where to take the conversation.

03

Business operations

Less re-explaining and re-entering. More context for the team responsible for getting the job done.

04

Voice agents

A useful conversation from the first hello, shaped around the customer’s question and your business process.

05

Chat agents

A consistent service voice across configured channels, with people ready to take over when the message needs them.

06

Connected workflows

From a customer question to the right information, a prepared request or a permitted action in your systems.

07

Conversation insights

Move from guessing what happened to reviewing the conversation and deciding what to change next.

08

Managed setup

A platform you can use, with people to help you turn an idea into a working customer experience.

09

Business knowledge

Your information becomes part of the conversation, with a clear approach when an answer needs more context.

10

Shared inbox

A customer conversation stays visible as it moves between an AI reply and a person’s decision.

11

Outbound campaigns

From a contact list to conversations with a purpose and follow-up your team can understand.

12

Multilingual agents

A clear customer experience starts with the right language, the right information and a thoughtful conversation.